Rehyphen® pioneer in collecting discarded cassette tapes from local community and weave them into pieces of MusicCloth®, and turn them into lifestyle products as an effort to reduce and eliminate plastic waste while giving the product new life.

Today, we are fast evolving into a culture that primarily downloads and consumes entertainment digitally. Analogue such as cassette tapes and video tapes are slowly being phased out. A report released from MIT press stated that there are 56 million kilogram of plastic used to make physical cassette tapes since it first introduced to the world in 1963. Rehyphen® is created with the aim of solving real-life problems pioneer in collecting discarded cassette tapes from local community and weave them into a pieces of MusicCloth® , as an effort to reduce and eliminate PLASTIC waste while giving the product new life. rehyphen is the only brand that used “cassette tapes” as a medium to challenge community to turn waste and memories into beautiful lifestyle products.

Since it first launched in 2017, rehyphen® has been exhibited MusicCloth® products all around the world which included NYC x Design, Shanghai The Mix Place, Bangkok Biennale, Grand Design London, Premiere Vision Paris, Pitti Uomo 97 and more. In 2020, rehyphen® was honoured to be invited to join China mainland’s first large scale social design themed exhibition in Red Dot Design Museum Xiamen, and included as one of the 100 global real life social design cases from 20 different countries in Asia and later included as their museum collection.