Often, social enterprises (SEs) possess valuable products or services that could greatly benefit their communities. Regrettably, they may struggle when it comes to effectively promoting themselves. Effective marketing is a critical aspect of supporting businesses in generating sufficient sales.

We welcome you to join this module to gain insights into positioning your SE in the market and crafting a compelling narrative. We'll delve into practical case studies that illustrate how SEs have successfully built their brand and established a market presence on a limited budget. We'll also explore strategies for harnessing digital platforms to enhance visibility and cultivate a thriving online community.

To gauge your social impact, we'll provide an overview of various methods and tools for measuring social impact, such as ESG-GRI and UN SDGs. Furthermore, we will also touch on the alignment of social impact to stakeholders' causes and goals, to ensure that you are optimizing your impact.

Topics covered in this module include:
- Aligning your social value proposition with your stakeholders
- Articulating your social impact as a differentiator from competitors
- Growing your business and social impact through effective communication